In the second of our most recent interviews we caught we author of Alderley Edge Property Blogger Katie Orr and this is what she had to say. We'd like to thank Katie for taking part and letting us know her expert views on the current property market.
Can you tell us about yourself and how you got into your current role and what you like about your job?
Of course, I am Katie Orr author of Alderley Edge Property Market, CEO and founder of KO Estates. Having always been interested in property I started my journey online writing a blog all about my local market.
This along with other social media platforms including Instagram, Facebook and email marketing allowed me to provide helpful information for others in the area.
This helped to establish myself as a leader in this field which lead to people reaching out to me for help with property sourcing, home finding, property management and sales. I then decided to run with this momentum and founded KO Estates.
A house is one of the biggest investments most people make and I honestly love being able to be part of my client’s journeys. I love my job and I am grateful I have been able to create an income from something that just started as a passion for me.
What is that your company currently does and what sets them apart from their competitors?
We are a property management agency, what makes us different is our mission and values…
“Everything we do is driven by our mission to improve the quality of living.
We exist to provide the greatest possible service to our customers and deliver excellence.”
I personally live by the motto “the secret to living is giving” Which is why for every home we manage sponsor a young homeless person to have somewhere to stay too, it’s a charity I deeply believe in. It was so important for me from the start to incorporate a giving pledge. I know our industry unfortunately does not always get the greatest reputation and it was important for me to create an ethical company where we can give back.
Knowing our work can make a real difference drives us to provide a better service for our customers by adding tremendous value, providing the best service and over delivering so we can have a greater impact on our community.
How has Covid-19 affected the company?
COVID 19 affected everyone in some way whether that was financially, emotionally, physically. So as a company we had to adapt to the new environment, our main priority was our customers and we recognised early on our customers needed more support than ever. This really meant more communication, we provided as much information and clarity as we could to our customers. As and when the rules started to change, we helped our clients understand what it meant and how it would affect their personal situation.
This extra support and increased communication created a sense of community and helped us to build really great relationships with our customers. They really appreciated the time we spent in helping them to relieve any stress they were facing during this time.
COVID was not all bad news as it positively affected our plans for our future. Lockdown highlighted to us that our proximity to the properties we manage is not as important as we once believed it was and with the advances of technology Physical location does not have to determine our customer base. This has helped us create some really exciting ideas for expansion.
What would you say your local property market is like at the moment?
Busy! And it is great to see, there is a lot of movement at the moment which has been helped by the waived stamp duty holiday and the built-up demand from lockdown. With the increased activity we are finding houses are being sold and let out much quicker than normal so it can really help if you are in a position to buy.
Can anything be done to help the property sector at this moment in time?
The governments scheme was a great initiative to really kick start the industry. I would personally like to see the March cut off extended so that we will continue to see the rewards
Do you think Covid-19 will have a lasting affect on the property market?
Short term absolutely despite governments efforts inevitably the property market as every other market will take a hit and we can already see property values decreasing. I think we are yet to see the real effects of COVID on the property market as we are all still adapting to a new normal. People have found they don’t need to live near offices (major cities) because of working from home so I predict we see a shift from city living and people opting to move a bit further out. Unfortunately, a lot of business are struggling which mean further redundancies which again has a huge impact on the industry.
Having said this ultimately, I have every confidence the market will come back to be as strong as it was. As we saw in 2008 the economy will recover. I think it’s really important at this time to not fear the market but instead see it as a great opportunity for investment
Where do you see yourself and the company this time next year?
We have big plans for the next year I want to see our impact expand. We are shaking up the tradition methods of property marketing we want to integrate modern technology and utilize the power of social media to become one of the industry leaders for our area. So, keep a look out for the things we have coming up.
Want to keep up to date with Katie's blog? You can find it here www.alderleyedgepropertymarket.com or her Instagram www.instagram.com/alderleyedgepropertymarket/?hl=en